Analytic and Content Services – Addressing organizational questions and enabling informed strategic and tactical decisions through a broad array of analytic services and solutions.Local Market Health Benefits Profiles – Market snapshots of opportunity size, customer segments and characteristics, competitive landscape, and distribution channel dynamics to enable informed decision making and growth planning.
Distribution Channel Profiling – Understanding share, Payer alignment, case dynamics and competitive position within key channel players.
Product Analytics – Health Insurance product trajectory and adoption trends across the commercial and government segments.
Market Sizing and Segmentation – Evaluating the sponsored and consumer benefits marketplace economically by segment and sub-segment, and along multiple dimensions—including total market, addressable market, and preferred segments.
Producer Channel Assessment – Profiling individual brokerage houses and understanding the volume and type of business that each brokerage/consulting house controls their strategy and objectives; understanding company position and potential within each house.
Customer Needs Assessment – Understanding attitudes, buying behaviors, and needs across consumer, employer, and producer sectors.
Competitive Industry Landscape – Gauging company and competitor positioning across multiple value categories (product, price, network, service) and understanding market share position; profiling specific players in depth; identifing candidates for acquisition/partnership.
Company Position Assessment – Objectively measuring how the company is performing in the marketplace by gauging constituent perceptions of performance, conducting win/loss analysis, and analyzing of the company’s book of business and quote logs.
Portfolio Analysis – Evaluating the relative attractiveness of a range of geographic markets and/or development segments.
Network Development – Understanding gaps in the institutional and professional provider network along multiple dimensions (access, unit cost, quality, consumer preference) versus designated competitors and vis-à-vis specific employer segments.
Sales Force Design – Territory sizing and balancing, market-based objective setting, resource requirements and alignment.
Smart Prospecting – Identifying highly targeted, prioritized, and qualified leads; profiling specific accounts in-depth.
Performance Dashboards – Monitoring and measurement of market performance (membership, new sales, market share, retention, etc.) against established performance objectives.